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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q104-Q109):

NEW QUESTION # 104
An UpdateDE AMPscript function is used to update a column value in a data extension row when an email is sent. The email is being sent to 250,000 subscribers, but the user decides to cancel the send during the sending process and only 400 emails are sent.
How many subscriber rows would be affected by the UpdateDE function?

A. Only subscribers who exist in All Subscribers
B. No rows are updated
C. All 250,000 subscribers
D. 400 subscribers who were sent the email

Answer: D

NEW QUESTION # 105
A developer identified duplicate contacts and initiated a Contact Delete process for 10 milion subscribers. How could the process be expedited?

A. Manually delete subscribers in All Contacts
B. Delete any unnecessary Sendable Data Extensions
C. Stop current delete process and delete smaller groups
D. Change the Suppression value to a larger value

Answer: C

NEW QUESTION # 106
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

A. Email Address
B. Subscriber ID
C. Subscriber Key
D. Contact Key

Answer: C

Explanation:
TheSubscriberKeyis the appropriate parameter to use when appending data to links via the Web Analytics Connector. This parameter uniquely identifies subscribers across all sends and ensures accurate tracking of subscriber behavior.
* Subscriber Key: A unique identifier for a subscriber that remains consistent across all data extensions and sends.

NEW QUESTION # 107
NTO uses data extensions to manage the subscriber information used for their email sends, and those sends includes calls to update records with new or different subscriber information. The developer handling these records writes some AMPscript to check and see if the data extension containing those records updated using an InsertDE() call if the record doesn't yet exist. Why would the developer receive an error stating the application cannot insert a duplicate value for the primary key in the data extension?

A. The InsertDE function cannot be used with name and value pairs
B. The InsertDE function will always insert two rows into a data extension as part of the call
C. The InsertDE function cannot be used at send time
D. The InsertDE function comes after the system added the row as part of the email send

Answer: D

NEW QUESTION # 108
Northern Trail Outfitters (NTO) wants to prevent competitors from receiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

A. Auto-Suppression list
B. Try/Catch SSJS functions
C. RaiseError AMPscript function
D. Exclusion Script

Answer: D

NEW QUESTION # 109
......

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